New and Improved Superior Preference Hair Color from L'Oreal Paris. The same beautiful color result you know and love now for up to 9 weeks of fade-defying color. Superior Preference is suitable for all hair types, provides beautiful gray coverage, and is powered by a new fade-defying system for long-lasting rich tones. Our new oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.