Lasting Mega Matte new liquid lipstick from Rimmel London. Enjoy an intense matte color with a staying power of up to 16 hours. The Lasting Mega Matte formula contains hydrating mega adaptable pigments that melt onto the lips, leaving a rich matte finish. The matte finish doesn't mean the lipstick is drying. The formula contains squalene and coconut oil, which lips love. The lipstick's ingredients are clean and vegan.