Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine infused with Hyaluronic Acid that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The Caring Shampoo is infused with Hyaluronic Acid to gently cleanse the hair & scalp for rich, radiant color. The Caring Deep Conditioner is infused with Hyaluronic Acid seals the cuticles with 3X more moisture for long-lasting, seamless color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).