L'ORÉAL PARIS EverPure Blonde hair care system with iris hydrates and brightens color treated, blonde, and dry hair while restoring shine and protecting color. Tone your hair and further neutralize brassiness with our EverPure Purple Shampoo and Conditioner. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Gluten Free, Vegan Formula. Validated by Colorists. Safe to use as daily hair care regimen. Our formulas are especially gentle on color treated hair.