ADIDAS FOR HIM SPRAY 1.6 OZ

With annual sales in the hundreds of millions, adidas is not only Coty Beauty's largest license brand, but also one of its fastest-growing. Adidas, the second largest sports brand in the world, has evolved from a pure sports brand into a brand that appeals to consumers of all ages and interests. Coty Beauty's product initiatives have been designed to capitalize on these diverse aspects of the adidas image. 2003 saw the launch in the US and Europe of Active Skincare for Men, an advanced-performance skin fitness line developed with athletes. Major fragrance launches were Adrenaline Man in the US and, in Europe, adidas 3, cool, lifestyle fragrances for young, metropolitan, urban men and women. The adidas line of fragrances, toiletries and skin care products enjoy worldwide popularity. The brand spirit of adidas is based on optimal performance, athleticism, energy and vitality. These values are supported in all of the adidas personal care and fragrance product lines.