This clinically tested Gentle Hydrating Shampoo cleans hair and removes buildup without disrupting the scalp barrier. The formula with 3 skin identical ceramides, niacinamide, and hyaluronic acid was developed with dermatologists and gentle on scalp and hair. It is pH balanced, allergy tested, suitable for sensitive scalp and free of sulfates, MIT, dyes, parabens & fragrance. CeraVe Gentle Hydrating Shampoo removes buildup without stripping away moisture and leaves hair feeling healthy and soft* Suitable for all hair types, curl patterns, and color-treated hair. Unisex. Age 14+ years old.