Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer for face is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.