Makeup Revolution’s Conceal & Define concealer in 50 shades - the product that broke the internet at launch in 2018 - continues to be the gold standard of concealers whatever your budget. Multiple award-winner. Cruelty-free, vegan AND best-selling. One Conceal & Define concealer sells every 20 seconds in the UK. Why? This lightweight yet full coverage, matte finish concealer covers blemishes, evens skin tone and counteracts dark circles. Its crease-proof, long wearing, intense pigment last 16 hours and can be used to contour and add definition. The doe foot applicator allows for the smoothest application that won’t drag on delicate skin under your eyes. What’s more, it’s now non-comedogenic, which means it doesn’t block your pores and won’t cause breakouts. We believe in its brilliance so much that we asked 50 fans of Revolution from around the world to feature in our Zero Retouch campaign. The 50 shade range spans from pale to deep dark and serves 7 undertones. It’s the cult concealer everyone needs. Join the Makeup Revolution and discover your perfect concealer match.