Finally a mascara formulated with 99% natural origin ingredients and lash-caring benefits that does not compromise on your volumizing mascara results and all day wear. L’Oreal Paris introduces our first balm-in-mascara, Voluminous Brown Balm. This breakthrough mascara delivers clean volume, length and definition creating up to 7x fuller lashes. This washable mascara is clump, flake, and smudge resistant. The new clean volume brush is soft and gentle elastomer brush creates clean and natural volume by coating every lash from root to tip in the gentle caring formula for volumized lashes that look natural and healthy. Allergy tested, suitable for sensitive eyes and clean from parabens and mineral oil.