No mess, non-drip formula for easy to use at-home color application. ColorSilk Beautiful Color™ is the #1 hair color in the USA. The ammonia-free hair color delivers 100% gray coverage and salon-quality color and shine. Achieve rich, long lasting hair color at home! Hair is left silky, shiny, healthy and in better condition than before you colored it after each box. Revlon’s 3D Color Gel Technology™ delivers natural looking, multi-tonal color from root to tip providing definition and boosting your hair’s dimension.