It’s all about The New Natural. KISS presents a new lash collection designed for a “no makeup makeup” aesthetic. This trend is about flawlessly imperfect lashes featuring uneven sparsely distributed lash patterns for a remarkably natural effect. Features an invisible thinner lash band that will blend seamlessly with your own lashes for ultimate comfort and a clean and defined lifted-up effect that elevates your eyelashes for a brighter fuller wide-eyed look.