Want the London look? New Rimmel Lasting Finish Breathable concealer. With medium coverage, it helps to conceal imperfections. Cushion applicator allows for perfect blendability & touch ups on the go. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.