Help eliminate up to 100% of visible flakes and help reduce itching and irritation with CeraVe Anti-Dandruff Hydrating Shampoo.* When used with Anti-Dandruff Hydrating Conditioner, this dandruff shampoo cleanses without disrupting the scalp barrier and leaves hair feeling healthy and soft. Developed with dermatologists, the allergy-tested formula is also free of phthalates, sulfates, dyes, parabens, fragrance, and MIT for both men and women.